Score one for the little guy

In January of ’07, David Wharton posted a video of one of the huge signs Office Depot erected at their new location of Church St. and Wendover (Update: Wharton).  Completely redundant and coyote ugly to boot they placed the internally lit monstrosity at the common entrance to both Aycock and Fisher Park historic neighborhoods.  Wharton’s post contains the letter to OD’s CEO Bruce Nelson that kicked off a joint effort by the offended neighborhood associations to get that sign gone. (with help from Greensboro HCD folks). 

Part of the campaign was a low-key boycott of the new store on the part of me and many neighbors.  For my part, I would stop in now and again and tell the store’s manager what I needed to buy, but then I’d add that had plenty of gas to drive the mile over to the Golden Gate Staples to make my purchase.  I’d then explain why I was going to make the drive; “Take the sign down, and I’ll gladly shop here.”

The sign was removed just over a week ago.

Tonight, I received an email from Aycock’s association president, Betsy Baun, which said, in part…

“This was a long process and rather remarkable as it shows how individuals and neighborhood associations can make a difference in their communities.  I would like to commend Office Depot for paying attention and responding to their new neighbors and the residential environment they are adjacent to.”

Indeed.

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3 Comments

  1. Pierce Egerton
    Posted January 28, 2008 at 9:23 pm | Permalink

    David, Noticed the sign was gone and thought, “gee, what an improvement.” But I had no idea of the backstory. Congratulations!

  2. Posted January 29, 2008 at 9:33 am | Permalink

    Congratulations! I never went into the store to tell them why I wasn’t shopping there, but have passed it by several times in favor of the down-the-road Staples as my small and silent support of your hood. I guess I’ll make a point of stopping in now.

  3. Posted January 29, 2008 at 9:43 am | Permalink

    I’m another who never shopped there even though I have an Office Depot business rewards card in my wallet. I did go inside and look around once but made my way over to Staples where I also a business rewards card.

    Being I now find myself about to go in-home wireless because of the recent purchase of my OLPC XO laptop I just might buy my wireless router from Office Depot.